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Today, we’re going to talk about one of the most effective marketing tools for side hustlers: the lead magnet.

What’s a lead magnet you ask? A lead magnet is a free incentive that you offer to potential customers in exchange for their contact information, usually an email address.

It can be anything from an e-book to a free trial, a discount code, or a webinar. The main goal of a lead magnet is to provide value to your audience and encourage them to take the next step in their customer journey with you.

Now, you may be wondering, why do I need a lead magnet for my side hustle? Well, the truth is, attracting and retaining customers can be a challenging task, especially when you’re just starting.

A lead magnet helps you to stand out from the competition and build trust with your audience by showcasing your expertise and providing them with something valuable for free. It also allows you to collect valuable data about your potential customers and nurture them into paying customers over time.

In this article, we’ll guide you through the process of creating a lead magnet that is tailored to your side hustle’s niche and target audience. We’ll also provide you with tips and tricks on how to promote your lead magnet and turn your leads into loyal customers.

So, get ready to take your side hustle to the next level with the power of lead magnets!

Growing a side hustle means finding out how to provide value to people in a unique way, and to do that you need to understand what other businesses are doing right, and where they are failing.

A USP, or Unique Selling Proposition, is a marketing term used to describe the unique benefit or advantage a product or service has over its competitors. It is the thing that sets a product or service apart from others in the same category and is used to attract and retain customers.

A USP can be a specific feature, a quality, a price, a warranty, or anything else that sets the product or service apart from others in the market.

That’s why in this newsletter, we’ll unpack how to analyze your competition so that you can develop your own USP and take your side hustle to the next level!

Content creation is an excellent way (if not the ONLY way!) to build an audience for your side hustle.

But creating content randomly and only posting content when you feel like it won’t do you any good.

One of the key aspects of an effective content creation strategy is consistency, and to get that consistency you need to develop a content calendar.

Early on in my own content creation efforts, I noticed that just writing content on its own wasn’t giving me the results I wanted. Only after I started organizing my content and planning ahead, did I start to see the results I was looking for.

Inside this newsletter we’ll share with you how to build an effective content calendar for your side hustle!

How do you know if a side hustle will work before you launch it?  Starting your own business takes time, money, and energy, so if you work on an idea …

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Ever thought about running an eCommerce store as a potential side hustle?

If you’re like us, you’ve probably thought of online stores as labor and time intensive. Shopping on Amazon and eBay can give one that impression. All those professional-looking product pages!

But we couldn’t be more wrong.
Our research proved that starting an eCommerce store can be done in a week or even less if you follow the right process. You don’t need big capital, either. The perfect ingredients for a side hustle!

That’s why this week we’ll walk you through the best practices and tips for starting your own eCommerce business.

One of the key differences that I see between a regular side hustle and a successful one is branding.

A lot of people only see their hustle as a way to make money on the side, and don’t really pay a lot of attention to the details. But that’s what keeps these projects from growing into the powerhouses they could be.

Sure, a side hustle is only a way to make money at first, but you need to think beyond that. You need to build a brand.

When I first started this project, I quickly learned that the way I presented myself, and my product, was crucial to its success. It wasn’t just about showing people what I could do, but also who I was.

And in this newsletter, I’ll teach you how to build a brand of your own.

Sharing a new product, a website, a blog post, or even just a Tweet can be daunting to start with. You’re putting your ideas out into the big bad world where someone might shut them down. Shatter your dreams.

For years, I kept my ideas inside. They bubbled away, and many disappeared. Because I was scared.

After decades of deliberation, I finally hit publish on a blog post. A Tweet. An email.

You know what? It wasn’t perfect. In fact, if I looked back on it now, I’d probably cringe. But it also wasn’t as frightening as I’d imagined.

People responded positively. They supported the new journey I was on and gave me energy and momentum to continue forward.

What’s stopping you from sharing your side hustle with the world?
If you’ve found reason after reason for NOT starting… for NOT taking a leap…

It’s time to leave those excuses at the door.

It’s time to SHARE.

To help you out, we’ve collated the best stats and insights from the world of social media. These are the trending tactics that are working right now.

The info inside this newsletter won’t form your entire social strategy, but it will give you a leg up on the competition.