Amplify

Did you know that people worldwide, from the US to Africa watch 1 billion+ hours of video on YouTube on any given day?

Of this number, 70% purchased a product after viewing its ad on the platform.

And contrary to popular perception, YouTube isn’t a social media platform… It’s actually a search engine, like Google.

The second-largest in the world, in fact. It handles 3 billion+ searches per month. That’s more than the combined searches on Yahoo!, Bing, AOL, and Ask.

Mind-blowing, right?

But why are those statistics relevant to you, as a side hustler?

Well, they are telling signs that YouTube is an effective platform for marketing any kind of brand or business, whether you’re selling products or offering freelance services.

How? Two words: YouTube ads.

If you’re looking to grow your side hustle or dream of someday ditching your 9-5 for it, YouTube ads maybe your best ride to get there.

There are many different types of advertisements on YouTube, as well as strategies that can help you get the most out of each one.

And that’s what we’ll talk about in this newsletter!

A side hustle can live or die by the way it engages with social media channels and platforms.

After all, for a business to grow you have to meet people where they are. But just making an account and posting away won’t do you much good. You have to know what type of content people AND the platform you are using want.

Take my experience with Instagram, for example.

The first time I tried making an effective Instagram account for a side hustle, I found that I wasn’t getting a lot of engagement even when I followed all the best practices I knew.

The reason? I wasn’t following Instagram’s game.

You see, for your account to really take off you have to play along with the IG algorithm.

And for Instagram, that’s their famous reels. Once you start getting in on the reel game, you’ll see exactly how effective they can be!

Inside this newsletter, we’ll go over why and how you should make Instagram Reels.

Launching your side hustle is a big achievement… don’t get me wrong.

But what happens next?

The real work starts when the wheels hit the road and the grind begins. That’s when your idea sinks, swims, or even worse – floats on the surface going nowhere.

So while starting is courageous, learning how to grow your side hustle is the rewarding part.

It’s time to start accelerating your reach and accessing a wider audience. Traffic is the growth lever of your side hustle that puts your idea in front of more of the right people.

To help you amplify your side hustle, we’ve gathered the most important stats, insights, and tactics from the world of digital business growth. These are the trending tactics working right now – not an entire growth strategy.

Disclaimer: Be warned… you have to spend a little money to reap the rewards. “Organic” growth is slow and, to be honest, a MYTH. No business has gone from side to main hustle without investing money in marketing.

Here’s the thing: knowing when to take your side hustle to the next level and make it a full-time gig is super important.

It’s not just about the money—it’s about recognizing those telltale signs that your little venture has the potential to become something big and life-changing.

When you decide to make the leap, you’re diving into a world where your hustle could truly take off.

But when are you ready to make that leap?

It’s all about sizing up the demand for what you’re offering, figuring out if it can grow like wildfire, and seeing if it’s bringing in a steady flow of cash.

And of course, you gotta ask yourself if you’re crazy passionate and ready to tackle the ups and downs that come with being your own boss.

When you recognize that perfect moment to level up and fully embrace your side hustle, get ready for a wild ride filled with endless possibilities and the chance to turn your dreams into reality.

So in this week’s newsletter, we’ll show you how to recognize that perfect moment to transition and embrace your side hustle as a full-time pursuit.

Should you include LinkedIn in your marketing strategy?

With a whopping 774 million users, LinkedIn is the world’s largest professional network. LinkedIn gives you access to a vast audience of professionals, entrepreneurs, and potential clients.

You can spruce up your profile, proudly showcase your side hustle, and engage with like-minded communities and groups. Its content-sharing features are perfect for demonstrating your expertise, sharing valuable insights, and building a dedicated following.

Plus, with LinkedIn’s nifty search and targeted advertising options, you can precisely target your ideal audience.

By leveraging LinkedIn effectively, you can establish yourself as a thought leader, build meaningful relationships, and unlock exciting business opportunities for your side hustle.

So with all that said, in this week’s newsletter, we’ll be diving into LinkedIn and providing you with some strategies to turbocharge the growth of your side hustle. So let’s get to it!

If you’re a fan of podcasts, you’ll know how popular they have become in recent years. But did you know that getting interviewed on a podcast can be a great way to showcase your expertise and gain exposure for your side hustle?

Simply put, a podcast interview is a conversation between a host and a guest on a specific topic that is recorded and shared with listeners. It’s an amazing opportunity to share your insights, experiences, and knowledge with a specific target audience.

Plus, being a guest on a podcast can establish your credibility and authority in your field or industry, leading to exciting new business opportunities and collaborations.

That’s why we’ve put together this article to help you navigate the world of podcast interviews. We’ll cover actionable tips and strategies to increase your chances of getting booked on a podcast, whether you’re a seasoned expert or just starting out.

So, grab a cup of coffee, sit back, and get ready to learn how to leverage the power of podcast interviews to grow your side hustle!

With over a billion users, TikTok is not just for viral dance videos and hilarious memes. It’s a fantastic platform to showcase your side hustle and reach a massive audience.

We know that marketing your side hustle can be tough. But don’t worry, TikTok’s got your back! We’re going to spill the tea on how to use TikTok to market your side hustle like a pro.

From creating awesome content to using hashtags and collaborating with other users, we’ve got all the juicy details to help you succeed. You’ll be amazed at how easy it is to promote your side hustle on TikTok.

So, whether you’re a freelance artist, a small business owner, or a full-time hustler, this article is your ultimate guide to TikTok marketing. With our tips and tricks, you’ll be able to create buzz around your side hustle and get the recognition you deserve.

Are you ready to become a TikTok sensation and take your side hustle to new heights? Let’s go!

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