Hey there hustlers! Are you ready to take your side hustle to the next level? Well, buckle up because we’ve got the perfect platform for you: TikTok!
With over a billion users, TikTok is not just for viral dance videos and hilarious memes. It’s a fantastic platform to showcase your side hustle and reach a massive audience.
We know that marketing your side hustle can be tough. But don’t worry, TikTok’s got your back! We’re going to spill the tea on how to use TikTok to market your side hustle like a pro.
From creating awesome content to using hashtags and collaborating with other users, we’ve got all the juicy details to help you succeed. You’ll be amazed at how easy it is to promote your side hustle on TikTok.
So, whether you’re a freelance artist, a small business owner, or a full-time hustler, this article is your ultimate guide to TikTok marketing. With our tips and tricks, you’ll be able to create buzz around your side hustle and get the recognition you deserve.
Are you ready to become a TikTok sensation and take your side hustle to new heights? Let’s go!
This week’s newsletter brings you:
- Trends – How are Side Hustlers marketing on TikTok? We look at the latest trends.
- Strategies – We explore the potential that TikTok holds, how to market your hustle effectively on TikTok, and how to create viral-worthy content for TikTok. All to help your side hustle grow.
- Tool of the Week – If you want to make your TikTok content more discoverable, you need to get your hands on Hashtag Expert!
Trends
This week’s trends are brought to you by SocialPilot, who have put together a huge list of 60+ TikTok statistics to help boost your hustle in 2023!
Ok so from this collection, these are the key findings we believe you should be aware of if you’re looking to grow your side hustle this year using TikTok.
- According to Upfluence, micro and mega influencers on TikTok had an engagement rate of 17.96% and 4.96%, respectively.
- Consumer spending on TikTok has surpassed $2.5 billion globally.
- TikTok buyers in the US increased by 72.3%, reaching a total of 23.7 million.
- TikTok influencers with 2.5 million followers charge around $800 per post
- Brands post an average of 3-4 posts weekly.
- 50% of TikTok users have bought something after watching TikTok LIVE.
- 1 in 3 Tiktok live users considers TikTok their go-to place to connect with brands.
So what do these stats tell you about TikTok?
In order to leverage the platform to your advantage, you may want to create a TikTok marketing strategy that prioritises showing up live on the platform and aim to post at least 3 times a week. If you’re considering promoting your hustle with influencers, you can expect to pay around $800 to reach 2.5 million people and get a pretty solid engagement rate.
Now that you’ve got a better idea of the numbers, let’s take a closer look at some strategies.
Strategies
There’s no time like now to jump on TikTok (and no, you don’t have to sing or dance!). It is open to all, and you can leverage the growing social media platform for your side hustle.
Why market your side hustle on TikTok?
TikTok’s unique features and algorithm make it the ideal platform for promoting your hustle.
One of the best things about TikTok is its short-form videos. These bite-sized clips are perfect for showcasing your products or services in a way that quickly captures users’ attention. Plus, they’re super easy to make, so you can spend more time hustling and less time filming.
Another great thing about TikTok is its diverse user base. With people from all walks of life, you can connect with potential customers and clients from around the world. This means you can grow your brand and reach new markets in ways you never thought possible.
But wait, there’s more! TikTok’s algorithm is like your own personal hype man. It pushes your videos to users who are most likely to engage with them, so you can reach a wider audience and generate more sales. It’s like having a sales team that works 24/7!
Don’t just take our word for it. Studies show that TikTok is a powerful tool for marketing your side hustle. According to Influencer Marketing Hub, 60% of TikTok users are between the ages of 16 and 24, making it an excellent platform for businesses targeting a younger demographic. And a study by HubSpot found that 74% of users made a purchase after seeing a TikTok video promoting a product.
So, what are you waiting for? Start hustling and TikTok-ing! With its massive user base, unique features, and algorithm, TikTok is the perfect platform to take your side hustle to the next level.
How to create engaging content
Are you ready to take TikTok by storm and create some seriously engaging content? Let’s get started!
TikTok is all about capturing your audience’s attention with unique, exciting videos that showcase your side hustle. But how do you create videos that stand out from the crowd and keep your viewers coming back for more?
Be authentic
First things first, you gotta be yourself! Authenticity is key on TikTok, so don’t be afraid to show off your true personality. Let your freak flag fly and let your viewers see the real you. People are naturally drawn to others who are genuine and relatable.
Go behind-the-scenes
Another way to create engaging content is to take your audience behind the scenes of your hustle. People love to see how things are made, so why not show them the process behind your products or services? This not only gives them an inside look at your hustle but also helps them appreciate the hard work that goes into what you do.
Utilize music
And let’s not forget about music! The right soundtrack can make all the difference in the world. Choose music that fits the mood and style of your content, and don’t be afraid to get creative with editing and special effects. A killer soundtrack can take your videos to the next level.
Tell a story
But the most important thing when it comes to creating engaging content on TikTok is to tell a story. Whether it’s a funny skit, a touching moment, or a useful tip, stories that connect with your audience emotionally are more likely to be shared and have a higher impact. And be sure to include a clear message or call to action in your videos so that your viewers know what you’re offering.
Get inspiration
Looking for some inspiration? Check out some of the most popular TikTok videos out there, like dance challenges, lip-syncs, and creative skits. But remember, there are plenty of other types of content that can be successful on the platform, like makeup tutorials, recipe demonstrations, and fashion tips.
So, get out there, show off your personality, and tell your story. With these tips and a little bit of creativity, you’ll be well on your way to creating engaging content that showcases your side hustle and keeps your viewers coming back for more!
Leveraging TikTok’s features to boost your reach
TikTok’s got some seriously cool features that can help boost your side hustle’s reach and take your videos to the next level! Music, filters, and effects are just a few of the many features that make TikTok stand out from other social media platforms.
Music is a must-have feature on TikTok. It sets the tone for your videos and can help make them more memorable and fun. Whether you’re using a trending track or something from your favorite artist, music can give your videos a major boost.
Filters and effects are another way to add some pizzazz to your videos. From cute animal ears to trippy kaleidoscope effects, there’s no shortage of fun filters and effects to choose from. Just make sure that your filter or effect doesn’t overshadow your message.
But wait, there’s more! TikTok’s algorithm takes into account users’ preferences, past behavior, and trends to determine the videos that appear on their For You page. So, to increase your reach, make sure you’re optimizing your videos for the algorithm. Use popular hashtags, create content that resonates with your target audience, and engage with your followers.
Here are a few tips for leveraging TikTok’s algorithm to your advantage:
- Post frequently: Consistency is key on TikTok. The more you post, the more likely you are to show up on users’ For You pages.
- Engage with your audience: Respond to comments and messages, and encourage your viewers to engage with your content. The more engagement you get, the more likely you are to appear on users’ For You pages.
- Use trending hashtags: Keep an eye on trending hashtags and use them in your videos to increase your reach and attract new followers.
- Collaborate with other users: Collaborating with other TikTok users can help you reach a wider audience and build relationships with other creators.
So, whether you’re using music, filters, or effects, or optimizing your videos for TikTok’s algorithm, there are plenty of ways to boost your reach on this awesome platform. So, grab your phone and start creating some seriously cool content that showcases your side hustle!
Using hashtags to increase visibility
Hashtags are the ultimate sidekick to make your side hustle stand out on TikTok. They’re like breadcrumbs that lead viewers to your content and can help you reach new audiences. But to get the most out of hashtags, you gotta choose the right ones!
When selecting hashtags, relevance is key. Don’t just use popular tags that have nothing to do with your content, as that won’t help you reach your target audience. Instead, use specific hashtags that are relevant to your side hustle. This will attract viewers who are interested in your niche and more likely to engage with your content.
You can also jump on trending hashtags to increase your visibility. Trending hashtags are the ones that are currently popular, and they can be a great way to attract new viewers to your content. But don’t go for hashtags that are too broad or unrelated to your content. Instead, look for trending hashtags that are relevant to your side hustle and add value to your videos.
Here are a few examples of trending hashtags for different types of side hustles:
- Fashion: #OOTD (Outfit of the Day), #FashionTips, #StyleInspiration
- Beauty: #MakeupTutorial, #SkincareRoutine, #HairCareTips
- Crafts: #DIY, #CraftingInspiration, #Handmade
- Food: #RecipeTutorial, #CookingTips, #FoodiesOfTikTok
- Fitness: #WorkoutRoutine, #FitFam, #FitnessMotivation
But using hashtags is not just about selecting the right ones. You also need to engage with your viewers and other users in your niche. Responding to comments, participating in challenges, and collaborating with other creators can help increase your visibility and attract new followers to your side hustle.
So, whether you’re using specific or trending hashtags, remember to engage with your audience and create amazing content that showcases your side hustle. With a little bit of creativity and the right hashtags, you can grow your audience, reach new markets, and take your side hustle to the next level.
Collaborating with other TikTok users
Collaborating with other TikTok users is the ultimate secret weapon to market your side hustle like a pro! By teaming up with other creators, you can make amazing content that catches viewers’ attention, grows your audience, and builds relationships with like-minded creators.
First off, collaborating with other TikTok users is a fantastic way to reach new audiences. When you team up with someone, you can reach all of their followers, who may not have heard of your side hustle before. This means more views, more likes, and more followers – all of which can help increase your visibility on the app.
Another benefit of collaborating with other creators is the opportunity to learn new skills and techniques. You can pick up some cool new tricks, try out different styles of content, and push the boundaries of your creativity. And who knows, you might just discover a new way to showcase your side hustle that you never thought of before!
Collaborating with other TikTok users is also an awesome way to build relationships with other creators in your niche. These connections can lead to future collaborations, shoutouts, and support from the community. Not to mention, it’s always great to have a group of creators who support and encourage you on your journey.
So how do you get started with collaborating on TikTok? It’s easy – start by finding creators in your niche and reaching out to them with a proposal. Look for users who have a similar style of content, target the same audience, and share your interests. And don’t forget to get creative! You can collaborate on a dance challenge, create a product review together, or even do a fun lip-sync video.
Some of the most successful collaborations on TikTok include big-name brands teaming up with popular creators to promote their products.
Here are some examples of successful TikTok collaborations:
- Chipotle and David Dobrik: David Dobrik, a popular TikTok creator, collaborated with Chipotle on a series of videos that promoted the restaurant’s new menu items. The videos were a hit, garnering millions of views and helping to increase Chipotle’s brand awareness.
- Morphe and James Charles: James Charles, a beauty influencer on TikTok, collaborated with makeup brand Morphe on a product launch. The collaboration included a makeup tutorial featuring the new products and a giveaway for followers.
- The Ratatouille Musical: A group of TikTok creators came together to create a musical based on the Disney movie Ratatouille. The musical went viral on TikTok and eventually became a real-life production that raised money for charity.
You can do the same for your side hustle! Reach out to influencers in your niche and propose a partnership that benefits both of you. This can help to boost your sales, increase brand awareness, and get your side hustle noticed by more people.
So, whether you’re teaming up with other creators for a challenge, a product promotion, or just for fun, collaborating on TikTok is an amazing way to market your side hustle like a pro.
Tool of the Week
If you want to make your TikTok content more discoverable, you need to get your hands on Hashtag Expert. It’s the ultimate tool that can help you optimize your use of hashtags and get more eyes on your side hustle.
This tool provides data on the popularity and competitiveness of different hashtags, as well as suggestions for alternative tags that may be more effective. With Hashtag Expert, you can make sure you’re using hashtags that are popular enough to attract attention but not so competitive that your content gets lost in the crowd.
But Hashtag Expert isn’t just about popularity. It also helps you find hashtags that are relevant to your niche, making it easier to reach your target audience.
So, whether you’re a fashionista, a foodie, a fitness guru, or a craft master, Hashtag Expert can help you reach your full potential on TikTok. It’s a must-have tool for side hustlers who want to make a splash on the app and get their side hustle noticed by more people.
