Mastering the Art of Client Acquisition: Strategies to Skyrocket Your Side Hustle

Whether you’re a freelance designer, a budding entrepreneur, or a part-time consultant, your side hustle’s vitality depends on your ability to attract and retain clients.

This isn’t just about increasing revenue; it’s about validating your skills, expanding your professional network, and, most importantly, turning your passion into a sustainable venture.

Trying to get more clients can seem daunting, especially in a market brimming with competition. However, with a blend of strategy, perseverance, and creativity, you’ll find yourself with a waiting list in no time!

In this week’s newsletter, we’ll delve into practical, innovative strategies that can catapult your side hustle to new heights.

From leveraging digital platforms to harnessing the power of word-of-mouth, we will explore a spectrum of approaches suited for various industries and personality types.

Whether you’re at the beginning of your side hustle journey or looking to scale up, these insights will equip you with the tools needed to thrive in business. So let’s get started!

Hiring a Virtual Assistant

Time to hire a Virtual Assistant? Here’s how to find the perfect VA

Growing your side hustle takes a lot of work, dedication, and time. But honestly, a lot of that time is spent on stuff that, while important, is not very glamorous.

So, why not let someone else do the menial tasks for you instead? That’s what we’ll talk about in this week’s newsletter.

When you are trying to start a business on your own you’ll probably want to do everything by yourself. The whole point of a side hustle is being your own boss, right? Well, turns out doing everything solo can easily have you end up as your own employee.

I used to spend hours micromanaging every aspect of my project. And before I realized it, what should have brought me freedom was eating up all my time. Worse than that, my hustle wasn’t even growing like I wanted because I couldn’t focus on its key aspects.

How did I fix that? I got help, and it was the best decision I ever made.

Now it’s your turn to get someone to handle the small stuff.

Growing Your Side Hustle With Social Media Influencers

Growing Your Side Hustle With Social Media Influencers

We’re betting that when you think of social media influencers, the Kardashian-Jenner gals, and their respective Instagram posts immediately popped into your minds.

In truth though, social media influence goes far beyond celebrities like Kim!

Consider these Statista findings:

– Influencer marketing was worth $13.8 billion worldwide in 2021, double the market value from the year before.
– Instagram is the most popular platform for influencer marketing. With 6.12 million sponsored posts on Instagram in a year, the platform’s influencer marketing value is about $2.3 billion.
– Companies are known to spend their marketing budget on YouTube posts featuring influencers (While YouTube is technically a search engine and not a social media platform, it’s another important channel used by influencers)
– TikTok is another popular platform for influencers.
– For every $1 spent on influencer marketing, the average return on investment (ROI) is around $18.

So, what is the relevance of all this to your side hustle?

The experts have spoken: According to a study by Influencer Marketing Hub in 2021, 90% of marketers give influencer marketing a big thumbs up.

This is probably the foremost reason why you should, too.

And that’s what we’ll be talking about inside this newsletter!

Discover the Best Cheap Marketing Channels

Discover the Best Cheap Marketing Channels

For a hustle to really take off, you need either a lot of dumb luck or an effective marketing strategy.

Sure, you might have the best thing since sliced bread in your hands, but if nobody hears about it, who’s going to buy it?

If you are like me when I started, you might have a limited budget, and marketing can cost a lot. Luckily for us, there are a lot of great marketing channels out there that either won’t cost you much or are entirely free!

But cheap or free don’t come without downsides. I’ve tried pretty much every channel out there, and while you can achieve a lot of success, your mileage may vary. In order to get the most out of these channels, you have to put in the work.

Inside this newsletter we’ve brought you the research so you can choose the cheap marketing channel that fits your hustle best.

The Top Side Hustle Growth Hacks

Side Hustle Growth Hacks to Shortcut Your Way to Success!

Having a side hustle can be extremely rewarding…

It gives you extra money to pay your bills or spend on really cool stuff. You get to meet awesome people, too. Best of all, you get to do your thing without a boss breathing down your neck.

However, it comes with its challenges!

Is your side hustle something you see doing long-term? And if you decide to do it full-time, is it possible to turn it into a business?

Taking a side hustle to the next level is not easy, especially if you don’t have the budget to turn it into a legitimate business. But you can explore various growth hacks that will not cost you an arm and a leg.

Side hustle growth hacks can range from easy (DIY-level) to tricky (need-more-study-and-practice-level), but all of them are worth at least exploring. While some “growth hacks” may be doable or even easy to accomplish, it still requires focus and dedication to truly grow your side hustle.

Keep reading to discover the latest side hustle growth hacks, trends, and tools.

How to Grow Your Side Hustle With YouTube Ads

How to Grow Your Side Hustle with YouTube Ads

Did you know that people worldwide, from the US to Africa watch 1 billion+ hours of video on YouTube on any given day?

Of this number, 70% purchased a product after viewing its ad on the platform.

And contrary to popular perception, YouTube isn’t a social media platform… It’s actually a search engine, like Google.

The second-largest in the world, in fact. It handles 3 billion+ searches per month. That’s more than the combined searches on Yahoo!, Bing, AOL, and Ask.

Mind-blowing, right?

But why are those statistics relevant to you, as a side hustler?

Well, they are telling signs that YouTube is an effective platform for marketing any kind of brand or business, whether you’re selling products or offering freelance services.

How? Two words: YouTube ads.

If you’re looking to grow your side hustle or dream of someday ditching your 9-5 for it, YouTube ads maybe your best ride to get there.

There are many different types of advertisements on YouTube, as well as strategies that can help you get the most out of each one.

And that’s what we’ll talk about in this newsletter!

Using Instagram Reels to Market your Side Hustle

Using Instagram Reels to Market Your Side Hustle

A side hustle can live or die by the way it engages with social media channels and platforms.

After all, for a business to grow you have to meet people where they are. But just making an account and posting away won’t do you much good. You have to know what type of content people AND the platform you are using want.

Take my experience with Instagram, for example.

The first time I tried making an effective Instagram account for a side hustle, I found that I wasn’t getting a lot of engagement even when I followed all the best practices I knew.

The reason? I wasn’t following Instagram’s game.

You see, for your account to really take off you have to play along with the IG algorithm.

And for Instagram, that’s their famous reels. Once you start getting in on the reel game, you’ll see exactly how effective they can be!

Inside this newsletter, we’ll go over why and how you should make Instagram Reels.