For those of you balancing a day job with your side hustle, mastering paid advertising could be your golden ticket to growth and success. Here’s why diving into paid advertising …
Whether you’re a freelance designer, a budding entrepreneur, or a part-time consultant, your side hustle’s vitality depends on your ability to attract and retain clients.
This isn’t just about increasing revenue; it’s about validating your skills, expanding your professional network, and, most importantly, turning your passion into a sustainable venture.
Trying to get more clients can seem daunting, especially in a market brimming with competition. However, with a blend of strategy, perseverance, and creativity, you’ll find yourself with a waiting list in no time!
In this week’s newsletter, we’ll delve into practical, innovative strategies that can catapult your side hustle to new heights.
From leveraging digital platforms to harnessing the power of word-of-mouth, we will explore a spectrum of approaches suited for various industries and personality types.
Whether you’re at the beginning of your side hustle journey or looking to scale up, these insights will equip you with the tools needed to thrive in business. So let’s get started!
If you’ve started an affiliate marketing side hustle but haven’t seen much success yet, you’re in good company. Many of us have been right where you are, figuring things out …
Growing your side hustle takes a lot of work, dedication, and time. But honestly, a lot of that time is spent on stuff that, while important, is not very glamorous.
So, why not let someone else do the menial tasks for you instead? That’s what we’ll talk about in this week’s newsletter.
When you are trying to start a business on your own you’ll probably want to do everything by yourself. The whole point of a side hustle is being your own boss, right? Well, turns out doing everything solo can easily have you end up as your own employee.
I used to spend hours micromanaging every aspect of my project. And before I realized it, what should have brought me freedom was eating up all my time. Worse than that, my hustle wasn’t even growing like I wanted because I couldn’t focus on its key aspects.
How did I fix that? I got help, and it was the best decision I ever made.
Now it’s your turn to get someone to handle the small stuff.
We’re betting that when you think of social media influencers, the Kardashian-Jenner gals, and their respective Instagram posts immediately popped into your minds.
In truth though, social media influence goes far beyond celebrities like Kim!
Consider these Statista findings:
– Influencer marketing was worth $13.8 billion worldwide in 2021, double the market value from the year before.
– Instagram is the most popular platform for influencer marketing. With 6.12 million sponsored posts on Instagram in a year, the platform’s influencer marketing value is about $2.3 billion.
– Companies are known to spend their marketing budget on YouTube posts featuring influencers (While YouTube is technically a search engine and not a social media platform, it’s another important channel used by influencers)
– TikTok is another popular platform for influencers.
– For every $1 spent on influencer marketing, the average return on investment (ROI) is around $18.
So, what is the relevance of all this to your side hustle?
The experts have spoken: According to a study by Influencer Marketing Hub in 2021, 90% of marketers give influencer marketing a big thumbs up.
This is probably the foremost reason why you should, too.
And that’s what we’ll be talking about inside this newsletter!
For a hustle to really take off, you need either a lot of dumb luck or an effective marketing strategy.
Sure, you might have the best thing since sliced bread in your hands, but if nobody hears about it, who’s going to buy it?
If you are like me when I started, you might have a limited budget, and marketing can cost a lot. Luckily for us, there are a lot of great marketing channels out there that either won’t cost you much or are entirely free!
But cheap or free don’t come without downsides. I’ve tried pretty much every channel out there, and while you can achieve a lot of success, your mileage may vary. In order to get the most out of these channels, you have to put in the work.
Inside this newsletter we’ve brought you the research so you can choose the cheap marketing channel that fits your hustle best.
Having a side hustle can be extremely rewarding…
It gives you extra money to pay your bills or spend on really cool stuff. You get to meet awesome people, too. Best of all, you get to do your thing without a boss breathing down your neck.
However, it comes with its challenges!
Is your side hustle something you see doing long-term? And if you decide to do it full-time, is it possible to turn it into a business?
Taking a side hustle to the next level is not easy, especially if you don’t have the budget to turn it into a legitimate business. But you can explore various growth hacks that will not cost you an arm and a leg.
Side hustle growth hacks can range from easy (DIY-level) to tricky (need-more-study-and-practice-level), but all of them are worth at least exploring. While some “growth hacks” may be doable or even easy to accomplish, it still requires focus and dedication to truly grow your side hustle.
Keep reading to discover the latest side hustle growth hacks, trends, and tools.
Did you know that people worldwide, from the US to Africa watch 1 billion+ hours of video on YouTube on any given day?
Of this number, 70% purchased a product after viewing its ad on the platform.
And contrary to popular perception, YouTube isn’t a social media platform… It’s actually a search engine, like Google.
The second-largest in the world, in fact. It handles 3 billion+ searches per month. That’s more than the combined searches on Yahoo!, Bing, AOL, and Ask.
But why are those statistics relevant to you, as a side hustler?
Well, they are telling signs that YouTube is an effective platform for marketing any kind of brand or business, whether you’re selling products or offering freelance services.
How? Two words: YouTube ads.
If you’re looking to grow your side hustle or dream of someday ditching your 9-5 for it, YouTube ads maybe your best ride to get there.
There are many different types of advertisements on YouTube, as well as strategies that can help you get the most out of each one.
And that’s what we’ll talk about in this newsletter!
A side hustle can live or die by the way it engages with social media channels and platforms.
After all, for a business to grow you have to meet people where they are. But just making an account and posting away won’t do you much good. You have to know what type of content people AND the platform you are using want.
Take my experience with Instagram, for example.
The first time I tried making an effective Instagram account for a side hustle, I found that I wasn’t getting a lot of engagement even when I followed all the best practices I knew.
The reason? I wasn’t following Instagram’s game.
You see, for your account to really take off you have to play along with the IG algorithm.
And for Instagram, that’s their famous reels. Once you start getting in on the reel game, you’ll see exactly how effective they can be!
Inside this newsletter, we’ll go over why and how you should make Instagram Reels.
Launching your side hustle is a big achievement… don’t get me wrong.
But what happens next?
The real work starts when the wheels hit the road and the grind begins. That’s when your idea sinks, swims, or even worse – floats on the surface going nowhere.
So while starting is courageous, learning how to grow your side hustle is the rewarding part.
It’s time to start accelerating your reach and accessing a wider audience. Traffic is the growth lever of your side hustle that puts your idea in front of more of the right people.
To help you amplify your side hustle, we’ve gathered the most important stats, insights, and tactics from the world of digital business growth. These are the trending tactics working right now – not an entire growth strategy.
Disclaimer: Be warned… you have to spend a little money to reap the rewards. “Organic” growth is slow and, to be honest, a MYTH. No business has gone from side to main hustle without investing money in marketing.
Here’s the thing: knowing when to take your side hustle to the next level and make it a full-time gig is super important.
It’s not just about the money—it’s about recognizing those telltale signs that your little venture has the potential to become something big and life-changing.
When you decide to make the leap, you’re diving into a world where your hustle could truly take off.
But when are you ready to make that leap?
It’s all about sizing up the demand for what you’re offering, figuring out if it can grow like wildfire, and seeing if it’s bringing in a steady flow of cash.
And of course, you gotta ask yourself if you’re crazy passionate and ready to tackle the ups and downs that come with being your own boss.
When you recognize that perfect moment to level up and fully embrace your side hustle, get ready for a wild ride filled with endless possibilities and the chance to turn your dreams into reality.
So in this week’s newsletter, we’ll show you how to recognize that perfect moment to transition and embrace your side hustle as a full-time pursuit.
Should you include LinkedIn in your marketing strategy?
With a whopping 774 million users, LinkedIn is the world’s largest professional network. LinkedIn gives you access to a vast audience of professionals, entrepreneurs, and potential clients.
You can spruce up your profile, proudly showcase your side hustle, and engage with like-minded communities and groups. Its content-sharing features are perfect for demonstrating your expertise, sharing valuable insights, and building a dedicated following.
Plus, with LinkedIn’s nifty search and targeted advertising options, you can precisely target your ideal audience.
By leveraging LinkedIn effectively, you can establish yourself as a thought leader, build meaningful relationships, and unlock exciting business opportunities for your side hustle.
So with all that said, in this week’s newsletter, we’ll be diving into LinkedIn and providing you with some strategies to turbocharge the growth of your side hustle. So let’s get to it!