Growing a side hustle means finding out how to provide value to people in a unique way, and to do that you need to understand what other businesses are doing right, and where they are failing.
A USP, or Unique Selling Proposition, is a marketing term used to describe the unique benefit or advantage a product or service has over its competitors. It is the thing that sets a product or service apart from others in the same category and is used to attract and retain customers.
A USP can be a specific feature, a quality, a price, a warranty, or anything else that sets the product or service apart from others in the market.
That’s why in this newsletter, we’ll unpack how to analyze your competition so that you can develop your own USP and take your side hustle to the next level!
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