Newsletter

A side hustle can live or die by the way it engages with social media channels and platforms.

After all, for a business to grow you have to meet people where they are. But just making an account and posting away won’t do you much good. You have to know what type of content people AND the platform you are using want.

Take my experience with Instagram, for example.

The first time I tried making an effective Instagram account for a side hustle, I found that I wasn’t getting a lot of engagement even when I followed all the best practices I knew.

The reason? I wasn’t following Instagram’s game.

You see, for your account to really take off you have to play along with the IG algorithm.

And for Instagram, that’s their famous reels. Once you start getting in on the reel game, you’ll see exactly how effective they can be!

Inside this newsletter, we’ll go over why and how you should make Instagram Reels.

Did you know that people worldwide, from the US to Africa watch 1 billion+ hours of video on YouTube on any given day?

Of this number, 70% purchased a product after viewing its ad on the platform.

And contrary to popular perception, YouTube isn’t a social media platform… It’s actually a search engine, like Google.

The second-largest in the world, in fact. It handles 3 billion+ searches per month. That’s more than the combined searches on Yahoo!, Bing, AOL, and Ask.

Mind-blowing, right?

But why are those statistics relevant to you, as a side hustler?

Well, they are telling signs that YouTube is an effective platform for marketing any kind of brand or business, whether you’re selling products or offering freelance services.

How? Two words: YouTube ads.

If you’re looking to grow your side hustle or dream of someday ditching your 9-5 for it, YouTube ads maybe your best ride to get there.

There are many different types of advertisements on YouTube, as well as strategies that can help you get the most out of each one.

And that’s what we’ll talk about in this newsletter!

Having a side hustle can be extremely rewarding…

It gives you extra money to pay your bills or spend on really cool stuff. You get to meet awesome people, too. Best of all, you get to do your thing without a boss breathing down your neck.

However, it comes with its challenges!

Is your side hustle something you see doing long-term? And if you decide to do it full-time, is it possible to turn it into a business?

Taking a side hustle to the next level is not easy, especially if you don’t have the budget to turn it into a legitimate business. But you can explore various growth hacks that will not cost you an arm and a leg.

Side hustle growth hacks can range from easy (DIY-level) to tricky (need-more-study-and-practice-level), but all of them are worth at least exploring. While some “growth hacks” may be doable or even easy to accomplish, it still requires focus and dedication to truly grow your side hustle.

Keep reading to discover the latest side hustle growth hacks, trends, and tools.

Launching your side hustle is a big achievement… don’t get me wrong.

But what happens next?

The real work starts when the wheels hit the road and the grind begins. That’s when your idea sinks, swims, or even worse – floats on the surface going nowhere.

So while starting is courageous, learning how to grow your side hustle is the rewarding part.

It’s time to start accelerating your reach and accessing a wider audience. Traffic is the growth lever of your side hustle that puts your idea in front of more of the right people.

To help you amplify your side hustle, we’ve gathered the most important stats, insights, and tactics from the world of digital business growth. These are the trending tactics working right now – not an entire growth strategy.

Disclaimer: Be warned… you have to spend a little money to reap the rewards. “Organic” growth is slow and, to be honest, a MYTH. No business has gone from side to main hustle without investing money in marketing.