From Demographics to Desires: Who is the ICA for Your Hustle?
When we think of a great side hustle, we often tend to focus on the product or service beyond all other things. And to be fair, that makes a certain amount of sense.
But have you thought about who will buy your product? What kind of person do you see buying from you?
Take a minute to picture that individual. That mental image is what’s known as an Ideal Client Avatar, or Ideal Customer Profile. And you’d be surprised how important knowing your ICA is.
When I started my website, I didn’t just think about the type of content I wanted to write. I also spent time putting together a mental picture of the kind of person who would enjoy and read my content.
This helped me fine tune my ideas and find the best way to deliver what my potential customers really wanted. And that’s what an ICA will do for your side hustle too. This is essential, fundamental stuff if your goal is to create a solid income stream with your side hustle.
That’s why in this newsletter, we’re unpacking how to create a solid ICA for your side hustle!
