Franziska Iseli is the co-founder of Basic Bananas. Basic Bananas was founded in 2009 by Franziska and Christo Hall with a mission to support small business owners around the globe with marketing mentoring programs.
As with many business fairy tales, Basic Bananas did start in a garage. However not in Silicon Valley, but in Sydney, Australia. With a team of two, Franziska and Christo started running workshops in Sydney and then slowly grew to other cities around Australia, Canada, New Zealand, the USA, and Europe with more regions being added as we speak.
Franziska and Christo realized that there is a big gap in the market for high quality, practical and effective marketing education and mentoring for small business owners.
The mission is and has always been the same; to support business owners through marketing mentoring. Basic Bananas has grown into the world’s largest marketing mentoring organization and its programs and resources are positively impacting thousands of business owners every single day!
Franziska is also the CEO of “The Business Hood”, Oceanlovers, and Moments of Humanity.
In 2013 Franziska was awarded the Young Entrepreneur of the Year award recognizing her innovation, creativity, and philanthropic involvement. She is a board member at the Entrepreneurs Organization, sits on the judging panel for Singularity University and has run think tanks at the United Nations to address the UN sustainable development goals through entrepreneurship.
Franziska is the author of two bestselling books with a third one just released this year (Sir Richard Branson wrote the foreword). She is regularly featured across the media including INC, Forbes, Business Insider, Virgin Inflight Entertainment, Marie-Claire, Cosmopolitan, SmartCompany, Dynamic Business Magazine, BRW, 2UE, and Channel 9.
Franziska is a Swiss born Australian (or Swaussie) and is known for her down-to-earth attitude, infectious energy, integrity and courage to take the lead.
What you will learn
- That success sometimes means doing what it takes.
- How to pivot when things change.
- The importance of a crisis for powering change.
- The importance of standing out.
- Growing your business with global partners
- How to build a business template and take it to the world.
- The importance of seeing a gap in the market and going for it.