Tony Ulwick is the founder and CEO of Strategyn, a strategy, and investment consulting firm. As the inventor of the Outcome-Driven Innovation® (ODI) process, he has successfully implemented it at some of the world’s most prominent organizations and across nearly all sectors.
Get a free download of Tony’s best-selling book here and read his blog here.
What you will learn
- Why you should start a business that you enjoy doing
- Innovation is not an “aha” moment but a process
- Why you need to discover the unmet needs of your customer to develop a winning product
- How to create a process of predictability for innovating products
- The two $1 billion failures at IBM that provided the insight and motivation for Tony to start his business
- Why Innovative products need to be at least 20% better to win the market and what that looks like
- The importance of processes and systems for long-term business success
- Why startups need a product innovation process to be successful at fundraising