Business storytelling is growing in popularity because leaders know it works.
But it’s not working for everyone because most people don’t know the correct narrative frameworks to follow. They try the multi-step process of The Hero’s Journey or the Pixar Way, but that’s where they get lost.
That’s why Park Howell starts all of his executive mentees off with the ABT (And, But, Therefore) agile narrative framework where all influential and persuasive storytelling starts.
Then, he graduates his clients up to the Five Primal Elements of a Short Story for Big Impact followed by his 10-step Story Cycle System™. One client deemed Park “The World’s Most Industrious Storyteller” because of his proven system that has grown brands by as much as 600 percent.
Park is a 35+ year veteran of the brand marketing game, ran his own agency Park&Co, for 20 years, and began teaching leadership storytelling 15 years ago.
He hosts the popular Business of Story podcast, which Feedspot named the #1 business storytelling podcast for 2022. The seven-year-old show is ranked among the top 10% of downloaded podcasts in the world.
A story is only as good as the villain is evil. That’s why Park helps his clients overcome boring messages by entertaining-to-educate, and that’s how he helps leaders excel through the stories they tell.
What you will learn
- Why following your true calling in life matters
- Park shares why he pivoted from running a marketing agency to becoming a leader in storytelling
- Discover the true power of storytelling
- How Park’s ‘ABT Framework’ works and how to use it in business communication
- Why it’s critical to make complex messages simple for your audiences
- Take a deeper dive into what ABT is and it’s three forces
- Uncover the five primal elements of a short story and learn from examples
- Live coaching using the ABT Framework with me, Jeff Bullas
- Plus loads more!