Zack and Nicolle Long are the founders of Focus Funnels, the go-to growth firm for female founders.
Zack and Nicolle started an eCommerce business in 2013 and once they figured out online ads, the business boomed and they scaled to 7 figures in a year!
Another business owner noticed their sudden success and asked for growth help, which Zack and Nicolle provided, leading to this business’ even bigger success. That was their first client and the birth of Focus Funnels.
They built this growth firm from their home with an all-remote team, all while raising two young children and keeping their marriage alive and well.
Focus Funnels is not your standard marketing business, but a growth firm dedicated to helping businesses thrive and succeed.
Focus funnels have a specific goal of uplifting and bringing to the spotlight female-owned and founded businesses, with 95% of their clients being female founders.
With clients that are changing the world and a team of the best employees, Zack and Nicolle are shaking up the industry and making a difference in the world of female entrepreneurs.
Zack and Nicolle have insights to share for any entrepreneurs and business owners, female founders, marketing and growth firms, and anyone who is balancing their family life and business life.
What you will learn
- The hard lessons Zack and Nicolle learned from their first business
- Understanding the sales principles in e-commerce
- Common traps early-stage business owners fall into
- Discover why investing in inventory is important for growth
- Find out why focusing on your hero product is the fastest way to scale
- Why it’s so important to reinvest in your brand until you have enough equity to pay yourself
- How the Longs transitioned from a product business to a service-based business
- Learn how Zack and Nicolle help e-commerce companies go from zero to hero
- Discover the best practices for content marketing
- Uncover the unique challenges of scaling a service-based company
- Learn why investing in your team is incredibly important
- Discover what a typical day looks like for Nicolle and Zack
- Zack and Nicolle share their best tips for entrepreneurs in the early stages of their journey