Ben Aston turned a part-time side hustle and passion into a $3 Million a year business while he had a 9-5 day job.
He initially launched his first terrible website, aged 14, and got hooked.
20+ years later, he’s still at it, but things are going quite a bit better.
Ben is now a digital project manager guru and online entrepreneur – the founder of Black & White Zebra, an indie media company on a mission to help people and organizations succeed.
He is also the founder of the largest and fastest-growing community for digital project managers – TheDigitalProjectManager.com with 500k+ visits/month, 30k subscribers, and 4k members.
What you will learn
- The power of micro-niches to succeed in business
- The problem of churn for a membership business
- How to build an online community that pays you
- How to use the brand experience to grow your business
- How to monetize a podcast
- How to use content to sell a community membership business model
- Whether you should have a monthly or annual membership fee business model
- The importance of constant testing
- Why creating content that solves pain points can help create loyal customers
- Why you should use SEO tools like Ahrefs and Clearscope to optimize and create the right content
- Why creating content that matches user intent is so powerful
- The importance of the onboarding process that adds value with content and connections in the community
- How to build a community built around a shared passion
- Why you should create a movement not a business
- Why 800 people in the community are the sweet spot
- How to create content that doesn’t age and remains evergreen
- Why you should be creating high-level frameworks and principle-centered content for your readers
- The importance of hiring great people
- Why you should ship your product and learn from the experience instead of seeking to be perfect